Lucinda Yates

Lessons of the Street: A Guide to Creating a Meaningful Brand, Relationships, and Securing Business

Lucinda Yates is an inspirational speaker known for her ability to intertwine magnetism, insight, and humor in her presentations. Her journey from homelessness to establishing a successful business exemplifies her central message—that one is always one choice away from making a significant impact in the world. Yates' narrative emphasizes the importance of perseverance within entrepreneurial ventures, innovative thinking in branding and business development, and the influential role of women in business. Her story is crafted to empower and inspire audiences, showcasing her impact as a businesswoman each day.

Building Bridges: One to One Marketing

Yates has leveraged her personal and financial adversities, including her past experiences with homelessness, to enhance her current business strategies. She now focuses on "building bridges" for organizations aiming to support their communities. This transformation from challenging personal circumstances to a proactive business model highlights how Yates has created a platform that encourages discussion about her company, her journey, her community involvement, and her innovative approaches to business and philanthropy.

Homeless to Entrepreneur

In the early 1980s, Yates and her young daughter faced homelessness due to personal and financial hardships. This adversity prompted her to tap into her resolve and entrepreneurial spirit, eventually leading to the establishment of her company, Designs By Lucinda. This company not only provided stability but also a means to aid others, demonstrating her commitment to transforming personal challenges into opportunities for growth and help.

About Lucinda Yates

Having once faced severe destitution, Lucinda Yates transformed her life by founding Designs By Lucinda, a company that has notably sold over 4 million fashion pins, raising millions of dollars for various non-profit organizations. As a celebrated entrepreneur, Yates was recognized with the Best Small Business Out of the Box award by UPS. Her company’s success story serves as a powerful inspiration and offers practical strategies for overcoming obstacles. Yates' engagements focus on branding, creativity, empowerment, entrepreneurship, and overcoming adversity. Additionally, her philanthropic efforts have been highlighted in Better Homes and Gardens, underscoring her dedication to making a substantive difference in the community through innovative fundraising and awareness campaigns.