Maha Abouelenein

Maha Abouelenein is a strategic communication expert and entrepreneur with over three decades of experience. As the CEO and Founder of Digital and Savvy, a global communications consulting firm with offices in the United States and United Arab Emirates, Abouelenein has been instrumental in orchestrating transformations in communication strategies for clients that includes global corporate giants, high-growth startups, sports organizations, top governments, CEOs and high-net-worth individuals.

With a reputation for delivering results, Abouelenein possesses a unique blend of creative, strategic, and analytical prowess, enabling her to guide projects from inception to execution. Abouelenein is about relationships—building, nurturing, and serving them. She advocates value creation and the pursuit of cultural relevance as the cornerstones of effective storytelling and communications.

Raised and educated in the United States to Egyptian parents, Abouelenein is home in both Western and Arab worlds, offering a global perspective that translates in her work. She serves as a bridge between cultures, providing invaluable support to companies and high-profile executives seeking to navigate business opportunities in the Middle East market, including the UAE, Saudi Arabia, and Egypt. She is active in the tech, sports, entertainment, and gaming industries. Abouelenein is an Advisor to LockChain.io and Global Gaming League, and sits on the Global Board of Directors of the Associated Press.

She handled communications for some of the world’s largest tech companies in the Middle East- from Google and Netflix to Udacity and Careem (Uber Middle East) and more. She helped PR Giant Weber Shandwick cement their presence in the Middle East, opening 18 regional offices and leading the Cairo operation. She supported the largest IPO & the largest acquisition in Egypt’s history at Orascom Telecom. She also supported promotions and sports marketing programs & strategic partnerships for the Olympics, NASCAR, ATP Tennis, Women’s Hockey, and the NFL at consumer product giant General Mills before becoming an entrepreneur.

A sought-after strategist and speaker, Abouelenein takes the stage to share her expertise on personal branding, reputation management, modern communications, and the transformational power of storytelling. She was honored as one of the most influential women in Dubai, named one of the most impactful Egyptians, and nominated as of one of Forbes Power Women of the Middle East. In the US, she was named by PR News as one of the Game Changers in the PR Industry and one of Minnesota’s Leading Women in Business by the Minneapolis/St. Paul Journal. Abouelenein is a contributor for Forbes and Entrepreneur Magazine contributor.

Abouelenein publishes a weekly newsletter, Savvy Talk, and hosts the "Savvy Talk Podcast," where she engages in thought-provoking conversations with industry leaders. Abouelenein passionately advocates for the power of storytelling and self-reliance in the modern age, emphasizing personal branding as a transformative pathway to leadership. She is a dual citizen, an avid tennis player, and resides in Wayzata, Minnesota, with her dog Coco.