Marah Lidey's service Shine, which launched in 2016, aims to turn self-help on its head by offering millennials a personalized messaging experience to help them achieve self-care. More than half a million people now use Shine in 165 countries, and 93% of users say that the service has helped them improve their wellbeing. Lidey was inspired to cofound Shine while she was working as the director of mobile product and messaging at DoSomething.org and felt burned out. Lidey was the first in her family to go to college, and Shine has raised more than $3 million to date.
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