Marc Gobe

He is also the author of Emotional Branding: The New Paradigm for Connecting Brands to People. Emotional Branding is a marketing and business bestseller, and is currently in its 3rd reprint. Desgrippes Gobe's success results from a combination of an innovative approach to consumer research and the development of tools such as BrandSense and BrandFocus, that allow clients to understand purchasing behaviors.

Gobe has received numerous design awards from such publications and institutions as ID magazine, Interiors, Graphis, VM+SD, The Brand Design Association, The Art Directors Club, and Clio. He was also selected as a finalist in the 1998 Entrepreneur of the Year competition. He has been profiled in and has written articles for Chief Executive Officer, Leaders, Women's Wear Daily, DNR, Harper's Bazaar, The Economist and Mirabella, among others. Gobe serves on the board of the Brand Design Association and is a member of the AIGA, the American Association of Advertising Agencies, The Art Directors Club, and the Fragrance Foundation. He has taught at the Ecole Superieure de Design in Paris and regularly speaks at conferences worldwide on marketing and design, including Columbia Business School, The AIGA Brandesign Conference, DNR Menswear CEO Summit, Metropolis Wonderbrands Conference and the Strategic Research Institute among others.

Programs:

Following the tremendous success of our strategic presentations and workshops on Emotional Branding last year, we have developed a series of Emotional Branding Discovery Workshops for our clients in 2004. Marc Gobe would like to invite you to join us in any of the following three workshops created to help open your mind to new opportunities for unlocking the emotional potential of your brand.

Emotional Branding Keynote

This is an hour-and-a-half inspirational, interactive presentation by Marc Gobe on the topic of Emotional Branding and how it can specifically impact your business. This intriguing and challenging presentation, full of fascinating, vivid examples from best practices as well as from Marc's personal experience managing leading global brands, offers innovative thoughts on how brands develop powerful emotional personalities. The presentation can be tailored to meet your most current needs and brings you the freshest material from Marc Gobe's worldwide presentations.

Emotional Identity

This is a half- or full-day brainstorming session with senior management and brand teams that uses our Emotional Identity methodology: an interactive, visually driven branding tool that helps companies articulate their brand or corporation's essence through visual cues. The Emotional Identity visualization process encourages a management team to rally around a brand's inherent sensory and emotional content, unifying the team's collective interpretation of a brand's equities and vision for brand development. The result of the exercise is a focused brand positioning expression, which can serve as a core platform for building targeted, effective emotional communication that is entirely distinct from the competition.

Sense

A unique sensory and emotions-driven audit and analysis of the marketplace and your brand's competitive landscape. Based on our proprietary "Head, Heart and Gut" approach, we evaluate visual codes and emotional stimuli associated to a brand and its competition, determining how consumers experience your brand on a sensory level. The results are integrated with a discussion of cultural trends and opportunities in the category. The Sense process unearths the core values of your brand and shows you its strongest evolutionary path for the future.

Marc can also create custom combinations of any of these workshops, specifically designed to meet your particular needs.