Marcus Collins

Dr. Marcus Collins is an award-winning marketing speaker and cultural translator who bridges the gap between academia and industry practice. As a Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan, and a former Head of Strategy at Wieden+Kennedy, New York, Collins has been instrumental in shaping brand strategies for major corporations. He is recognized for his expertise in cultural contagion and consumer behavior, which is underscored by his membership in the 2023 Thinkers50 Radar Class. Collins has also been honored with Advertising Age's 40 Under 40 award, Crain's Business' 40 Under 40 award, and an induction into the American Advertising Federation's Advertising Hall of Achievement. His notable jury role at the 2022 Cannes Lions International Festival of Creativity further highlights his influence in the field.

Before his tenure at Wieden+Kennedy, Collins was the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s agency, Translation. His career began in a startup focused on music and technology, eventually leading digital strategy for Beyoncé and contributing to iTunes + Nike sport music initiatives at Apple. Collins' profound understanding of cultural influence powers his approach to marketing, making him a pivotal figure in crafting campaigns that resonate deeply with audiences. His best-selling book, "For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," explores the significant impact of culture on consumer behavior and offers practical insights for leveraging cultural dynamics in marketing and social movements.

Collins holds a doctorate in marketing from Temple University, focusing on cultural contagion and meaning-making. He also received an MBA with an emphasis on strategic brand marketing from the University of Michigan, complementing his undergraduate degree in Material Science Engineering from the same institution. Beyond his professional achievements, Collins is a regular contributor to Forbes, where he discusses the intersection of culture and business strategy. A proud native of Detroit, he is also a committed family man, dedicated to his wife and their children, Georgia and Ivy.