Mari Smith

Mari Smith is widely recognized as the world’s foremost expert on Facebook marketing, particularly for SMBs, brands, and direct sales organizations. Smith is a well-established social media thought leader and has been a sought-after public speaker at major industry events since 2007. She often travels both nationally and internationally to keynote at significant events, where she shares insights alongside other notable figures.

In her consulting and training business, Smith specializes in Facebook, Instagram, and Messenger marketing best practices for SMBs and brands. Alongside her team, she develops custom training programs in Facebook marketing, social selling, and social customer care for direct sales organizations, franchises, and major brands globally. Smith is also recognized for her influential role as a brand ambassador, where she assists her clients in gaining substantial visibility, growth, and sales.

Smith is an accomplished webinar leader and live webcast host, with extensive experience leading professional, on-camera, online broadcasts since the early 2000s. She is frequently engaged by organizations to deliver specialized social media training programs. As an author, her notable works include "The New Relationship Marketing" and as a co-author of "Facebook Marketing: An Hour A Day." Her expertise has earned her features in top publications like The New York Times, The Wall Street Journal, Inc., Forbes, Fortune, and Success Magazine, and as a subject matter expert on platforms such as BBC Newsnight, NBC News, and Cheddar TV. Forbes and Dun & Bradstreet Credibility have recognized Smith as one of the top ten influencers in social media, underscoring her impact in the field. She resides in San Diego, California.