Marisa Thalberg

As executive vice president, chief brand and marketing officer, Marisa Thalberg is responsible for leading our marketing organization and innovating new ways to inspire and engage customers. She also oversees Lowe's corporate communications, community relations, and events planning and execution. Thalberg joined Lowe's in 2020 and was the first Executive Vice President of Marketing at the company, navigating through significant disruptions during the pandemic.

A globally recognized business strategist and brand-building innovator, Thalberg is known for inspiring teams to take brands to new heights of consumer resonance, cultural relevance, and business performance. She joins Lowe's from Taco Bell, where she served as global chief brand officer, envisioning and leading the company's evolution to a culture-centric lifestyle brand. During Thalberg's tenure, Taco Bell achieved record sales growth and the highest passion index among fans of any brand in the restaurant industry. She was instrumental in transforming Taco Bell into a lifestyle brand, with initiatives such as Taco Bell x Forever 21, Taco Bell Weddings, and The Taco Bell Hotel. Prior to Taco Bell, Thalberg served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies and held various senior leadership roles at Unilever Cosmetics International, Sure Fit Inc., and Revlon. She started her career at advertising agencies Saatchi & Saatchi and J. Walter Thompson.

Within her first year at Lowe's, the company was recognized as the No. 3 marketed brand of the year by Ad Age, and Thalberg was named the 2020 Marketing Executive of the Year by Industry Dive. In 2021, Thalberg was recognized by New York Women in Communications as a Matrix honoree, an award celebrating the communications industry’s most outstanding female leaders, and named one of Adweek’s 2021 CMO honorees. She was also inducted into the 2023 Forbes CMO Hall Of Fame. Among her many other honors, Thalberg has been named a Power Player by the National Retail Federation and an Adweek Brand Genius. She also founded Executive Moms, an organization for working mothers, and co-hosts the podcast "Brand New" within the iHeartMedia Podcast network.

Thalberg has served on the boards of the International Women’s Media Foundation, TheaterworksUSA, and is currently serving on the board of directors of the Ad Council, the Orange County School of the Arts Foundation, the Blumenthal Center of the Arts, and the Mobile Marketing Association. She earned a bachelor’s degree in American civilization from Brown University, graduating phi beta kappa and magna cum laude.