Mark McCrindle

Mark McCrindle is a generational expert, demographer, futurist, and social researcher with an international reputation. As the Principal of McCrindle, an insights advisory firm recognized globally, he excels in identifying and analyzing trends that impact society. Over the past two decades, he has solidified his standing as an award-winning social researcher, best-selling author, and respected social commentator. McCrindle has been featured across all major Australian television networks, radio, and print media, and has delivered compelling presentations at TEDx events, including a notable talk at TEDxMelbourne on how big data can predict our future.

McCrindle's extensive expertise encompasses topics such as the future of work, generational changes, and demographic insights. He speaks with authority on future trends, leadership, customer engagement, and generational shifts. Known for his engaging, research-based presentations, he has a remarkable ability to make complex data accessible and engaging through visual presentations. His strategic advice has been sought after and praised by leading companies, including Apple and Qantas. McCrindle's approach in boardrooms and conferences involves customized, innovative presentations that leverage the latest demographic data and research findings.

As a prolific author, McCrindle has penned several influential books including "Generation Alpha," "Work Wellbeing," "Word Up," "The Power of Good," and "The ABC of XYZ." These publications explore emerging trends and their implications on society. Additionally, McCrindle holds influential positions on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools, and the Sydney North Planning Panel. His advisory, communications, and research company, McCrindle, serves over 100 of Australia’s largest companies and leading international brands, delivering insights through visual reports, infographics, keynote presentations, workshops, videos, and blog articles.