Mark Simmons

Mark Simmons is a marketing and branding expert with over 25 years of experience, specializing in creativity and the implementation of innovative strategies in the business world. He runs hands-on workshops designed to unlock creativity within organizations, tailoring each session to meet specific needs. These workshops cover essential topics such as the importance of creativity in competitive environments, collaboration techniques for generating big ideas, and efficient methods to turn those ideas into marketable actions. In these sessions, Simmons utilizes techniques from his co-authored bestseller, "The Business Playground: Where Creativity and Commerce Collide," which has been published in multiple languages and includes a foreword by Sir Richard Branson.

Simmons started his career in the creative industries, eventually holding senior roles at leading advertising agencies in London. His significant experience includes managing global advertising for Sprite at Coca-Cola in Atlanta and overseeing Coca-Cola brands across Latin America. He later founded his own creative agency, Anti-Corp, in London, which received high praise from the Financial Times for being at the forefront of advertising evolution. After this venture, he moved to the United States to lead the Los Angeles office of Crispin Porter Bogusky, before advising the Gates Foundation and managing creative projects for a diverse range of organizations, from startups to multinational corporations and nonprofits.

Currently, Simmons serves as the Chief Marketing Officer at First Artist Bank and as a director at Ideas Britain. He continues his passion for speaking at various international conferences and events, where he discusses topics related to creativity and marketing. His dynamic speaking style and profound insights make him a sought-after speaker and workshop leader. In addition to "The Business Playground," he is also the co-author of "Punk Marketing: Get Off Your Ass and Join the Revolution." Moreover, Simmons has developed a unique marketing tool, Positioning Ninja, which aids marketers in crafting precise and effective positioning strategies.