Mark-Hans Richer

Mark-Hans Richer is an award-winning and culture shaping marketer who has spent the first 26 years of his career pushing the edges of marketing impact across different industries.

He was Harley-Davidson's first-ever and only-ever global Chief Marketing Officer, a position he developed and held for more than eight years, where his team built the modern marketing foundations of the iconic brand from digital to customer experience, and led Harley to become the top selling motorcycle brand to Millennials, Women, African-Americans, Hispanics and Caucasian Men - simultaneously. During his tenure the iconic American brand was consistently recognized as one of the top 100 brands in the world, and expanded to countries from India to Vietnam.

In his career, he and his team's have led a number of culturally significant marketing moments, as in:

Developing the first electric Harley-Davidson, the LiveWire.

Partnering with Pope Francis on the blessing of a thousand Harley riders and their bikes at the Vatican.

While at General Motors, leading Oprah's giving away of new Pontiac G6's to her entire audience.

Selling 1,000 new Pontiac Solstice's in 41 minutes after being featured on The Apprentice.

Creating the first ever use of Google search in a TV ad.

Creating the first eSport with the NCAA, the Virtual Final Four.

Establishing GMC as Professional Grade, which is now automotive's longest running campaign.

And when he was in advertising, even introducing Ronald McDonald to Latin America.

He has won two Cannes Gold Lions, three Gold Effies and numerous other awards in almost every marketing discipline. He was inducted into the American Advertising Federations' Hall of Achievement in 2006, and has been featured in many media around the world.