Matt Oczkowski

Matthew Oczkowski is the President of Data Propria and HuMn Behavior, a data and behavioral science consultancy. He has a robust background that blends political science, data science, and behavioral psychology to analyze and predict consumer and voter behavior. Throughout his career, he has applied his expertise to forecast, predict, and analyze trends in both commercial markets and American elections. In his data-driven presentations, Oczkowski employs powerful visuals and data analytics to chart the trajectory of the U.S. over the past years and anticipates future directions.

Oczkowski has played a pivotal role in various political campaigns, including overseeing data strategy, research, and predictive modeling for Donald Trump’s presidential campaign. His work has led to significant insights into voter turnout and behavior, contributing to successful strategies in national and statewide races. Previously, Oczkowski also served as Head of Product for Cambridge Analytica, where he led a team of technical specialists inside the Trump Campaign, developing a deep scientific understanding of voter dynamics—a scenario that many pundits overlooked.

Currently, Oczkowski continues to leverage his decade of experience to analyze the political and commercial landscape for numerous clients, including advising several Fortune 500 companies on customer and employee engagement. His presentations focus on innovative strategies in political campaigns and how these can be applied effectively to business and other organizations. He emphasizes customizing communication strategies to diverse audiences to achieve measurable impacts and frequently addresses the impact of big data on political outcomes, engaging with Middle America, and debunking myths perpetuated by traditional marketing approaches.