Matt Thornhill

Matt Thornhill has founded and led two think tanks focused on generational studies: the Boomer Project and GenerationsMatter. Currently, he heads the Institute for Tomorrow at SIR, a think tank committed to equipping organizations and communities with the necessary insights to anticipate and adapt to future challenges. For more than five decades, SIR has been at the forefront of identifying and analyzing the pivotal trends that will define the future, and the influential individuals who will shape it.

Thornhill frequently engages with the media and has been featured on platforms such as NBC Nightly News, CBS Evening News, MSNBC, NPR, and CNBC. His insights have also been included in The New York Times, The Wall Street Journal, USA TODAY, Time magazine, among others. His expertise in demographic, societal, and cultural trends has made him a sought-after source for understanding the forces shaping our world.

In addition to his research and media presence, Thornhill has delivered numerous presentations to various organizations and communities on "the future we already know"—a discussion of imminent demographic, societal, and cultural trends. He is also the co-author of "Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Important Demographic Group," available for purchase on Amazon.com. This book offers strategic insights into effectively engaging with America's boomer population, underscoring his role as a thought leader in demographic trends.