Maxim Behar

Maxim Behar is a leading global Public Relations еxpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Behar is the former President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

Behar was inducted in the Global PR Hall of Fame for his work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President. In 2020 the global edition of the prominent International Media PRWeek declared Behar "The Best PR Professional in Europe (outside UK)".

Behar's latest book, "The Global PR Revolution", is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Currently, Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Behar served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). Since 2018, Behar has served as Vice President of the Malta-Bulgarian Chamber of Commerce. Behar was also appointed to the Advisor Board of the World's PR Museum in New York.

Behar is a Harvard Kennedy School Executive Program graduate, and has also earned degrees from universities in Prague, Seattle and Yokohama. He is a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.