Michael A. Jackson

Mike Jackson is the visionary force behind 2050 Marketing, a forward-thinking consultancy navigating the complex landscape of the United States in 2050. Acknowledging the profound shifts shaping the nation, Jackson adeptly guides a diverse clientele, ranging from start-ups to Fortune 500 giants, in the strategic execution of brand-building, digital, and social media strategies.

A staunch advocate of ESG (Environmental, Social, and Governance) strategies, Jackson champions them as a pivotal means for brands to attain unparalleled differentiation in today's fiercely competitive arena. His distinguished portfolio includes both current and former clients, such as BevGator, G FUEL, Gamma Enterprises, Publicis Groupe, USAA, CoFounders Lab, Vision Media, Talespin, and Broidy Capital Management.

In tandem with his pioneering work at 2050 Marketing, Jackson is also a "Professional-In-Residence" at Kent State University School of Media and Journalism in Kent, Ohio. Since joining his undergraduate alma mater, in January 2022, he has imparted invaluable knowledge by teaching courses on Advertising Strategy Development and Foundations of Strategy and Communication. Additionally, Mike serves as the Board Chairperson at Kent Student Media, orchestrating the collaborative efforts of 900 students and 10 independent Student Media partners, delivering distinctive content across 34 outlets on broadcast, print, and digital platforms.

From 2020 to 2022, Jackson lent his expertise as a Board member at Gamma Enterprises, the parent company of G FUEL, the official energy drink of esports. Under his astute leadership, G FUEL solidified its market dominance with a diverse product lineup tailored to meet the performance needs of gamers. In his prior role as CEO and President of Motus One from 2017 to 2020, Jackson steered the premier mobility services provider for automotive brands. His illustrious career further encompasses a presidency at The Phelps Agency from 2014 to 2015, leaving an indelible mark with high-profile clients, including City of Hope, Edison International, Panasonic, and Public Storage.

In 2010, Jackson founded Jackson & Partners, a comprehensive marketing consulting practice in mid-town Detroit, addressing complex strategic challenges for clients in the automotive, retail, beverages, and entertainment sectors. Notably, his tenure as Senior Vice President of Global Sales, Marketing, and Distribution for CODA Automotive saw him defining the brand and securing substantial investor capital.

Jackson's impactful journey in the automotive industry extends to his pivotal role as North America Vice President of Marketing and Advertising at General Motors Corporation from 2005 to 2007. There, he orchestrated transformative changes in marketing strategies, focusing on digital media and achieving notable success in product launches. Before his GM tenure, Jackson held leadership positions with Coca-Cola, PepsiCo, and Coors Brewing Company. Serving as Vice President of Market Development at Coors from 1993 to 2000, he negotiated the groundbreaking naming rights deal for Coors Field in Denver, CO.

A sought-after expert, Jackson served as an exclusive on-air contributor for CNBC from 2014 to 2020. His insightful analyses continue to resonate through appearances on NBC, CNBC, ABC, NPR, CCTV, USA Today, and various podcasts, covering diverse industries and topics. Residing in Scottsdale, AZ, Jackson personifies the essence of a forward-thinking strategist, educator, and community leader leaving an indelible mark on the ever-evolving landscape of advertising, marketing, media, technology, and entertainment.

A distinguished graduate of Kent State University and The Annenberg School of Communications at the University of Southern California, Jackson earned an Advanced Management certificate from The Wharton School at the University of Pennsylvania. Beyond his professional pursuits, Jackson actively contributes to the community, lending his leadership to non-profits such as the Los Angeles Urban League, The Arthur Ashe Foundation, and LEAD (Leadership, Education, and Development).