Michael DiTullo

Michael DiTullo is passionate advocate as well as experienced practitioner of design. He specializes in applied creativity and innovation to cause disruptive lateral thinking in corporate settings. Michael's work has garnered international awards and has been featured in many media outlets and publications. He frequently speaks at corporations, universities, and conferences on the effect, value, and how to’s of design. As Chief Design Officer at Sound United, Michael is responsible for ethnographic research, product definition, design strategy, brand positioning, industrial design, and marketing creative for the Definitive, Polk, and BOOM brands. In addition to his work at Sound United he is a contributor for the well-known design resource, core77.com. Prior to Sound United Michael was Creative Director at the legendary frog design, where he lead teams that worked with Google, Motorola, Honda, Braun, Brooks, Harmon Kardon, and Intel. Before frog DiTullo spent nearly a decade developing several product collections at Nike Inc for the Converse, Jordan, and Nike brands, from advanced concept to production. He started his career at Evo Design where he worked for a wide array of clients. DiTullo holds a BFA in Industrial Design from the Rhode Island School of Design and also studied at the Cleveland Institute of Art.