Michael Hoffman

Michael Hoffman is the President of Igniting Performance, a company based in Dallas that specializes in sales, customer loyalty, and leadership training. Over the past 30 years, Michael has delivered professional speaking engagements and customized training to organizations both domestically and internationally.

With a highly interactive speaking style, Michael's sessions ensure that his expertise in business tactics and techniques is effectively communicated to attendees. He emphasizes that business success is fundamentally about "people," and how businesses interact with their customers can significantly distinguish them from competitors. Michael combines motivational elements with practical tools in his training to achieve results that matter, maintaining the loyalty of repeat customers such as Bank of Montreal, Aflac, ALLTEL, Knight Ridder, KRLD Radio, Ericsson, SYSCO Foods, Dryers Grand Ice Cream, VHA, Novation, and Comcast.

Michael resides in Carrollton, Texas with his wife of 30 years and their four college-aged children. As a speaker, he is known for his dynamic presentations and interactive workshops, focusing on teaching leaders the strategy and language of OWNership to create strong teams and enhance customer interactions. His programs, including "OWN IT! Sales" and "OWN IT! for Leaders," aim to transform every customer interaction into a positive experience using humor, stories, and interactive exercises.