Michael Maslansky

Michael Maslansky is recognized as one of corporate America's leading communications and research strategists and the CEO of Maslansky + Partners. He advises Fortune 500 corporations, industry associations, major litigation practices, and non-profit organizations on language strategy and messaging issues. His clients, including companies such as FedEx, Morgan Stanley, Procter & Gamble, UBS, and The Walt Disney Company, rely on his expertise to navigate the public mood, challenge conventional wisdom, and transform their communication strategies.

Maslansky's work extends beyond typical consulting; he has authored "The Language of Trust: Selling Ideas in a World of Skeptics," which provides insights into achieving effective communication in a skeptical environment. His strategic analyses and presentations are built on a unique combination of battle-tested communications experience and a deep understanding of public opinion. This has established him as a national expert on the impact of language and the emotional reactions words can provoke. He emphasizes the importance of choosing the right language to connect effectively with audiences, over merely relying on facts and statistics.

In addition to his leadership role and consulting work, Maslansky is known for his dynamic keynotes and workshops. He provides interactive and engaging presentations that include live, Instant Response dial sessions, which offer real-time feedback from research participants to illustrate the immediate impact of language choices. These sessions are part of his efforts to address communication challenges and improve trust and understanding across various sectors including technology, healthcare, energy, and financial services. His firm's polling and focus group methodology is recognized by major publications and television programs, further cementing his reputation as a thought leader in strategic communication and public opinion research.