Nadia Masri

Nadia Masri is the founder and CEO of Perksy.

Nadia launched her first company at seventeen out of her college dorm room, from where she was concurrently running a self-published fashion blog. She subsequently founded a small media company, which launched a niche publication that made a small splash in the Toronto fashion scene. Nadia spent five years in the fashion industry in both Toronto and New York, where her primary focus was marketing, social media, and creative. Through her work, she has had the experience of working with various types of businesses and is able to adapt quickly to new industries and new practices.

In 2013, Nadia cofounded a digital marketing platform in Toronto, which allowed brands to create shoppable social feeds. At Foursixty, her work predominantly involved early growth and acquisition, strategic partnerships, and early marketing efforts. Upon exiting the company, she returned to New York and began consulting with a few startups on strategy, product, marketing, and business development.

Nadia is dedicated to creating products that revolutionize the way consumers experience and interact with brands. Her background in marketing applied in the fields of fashion, e-commerce, and technology has allowed her to gain an intimate understanding of what tools marketers and growth hackers need in order to effectively build, scale, and grow their businesses. Her specialties include growth hacking, product development, startup marketing and development, brand strategy and positioning, and strategic partnerships.