Nick Craig

Nick Craig is the President of the Authentic Leadership Institute, a global consulting firm committed to waking up those who will wake up the many by inspiring them to discover their purpose and equipping them to lead authentically.

Mid-way through his 25-year leadership consulting and coaching career, Nick recognized that what senior leaders needed most was to access their deeper wisdom in challenging times. The realization refocused his approach to helping them unlock this access, resulting in the Authentic Leadership Institute’s ability to integrate the work of purpose with authentic leadership in the achievement of sustainable business results.

In 2007, Nick began collaborating with professor Bill George at Harvard Business School; this led them to co-authoring, Finding your True North: A Personal Guide., which became the course book for the Harvard Business School MBA class Authentic Leadership Development (ALD). Nick is also the co-author with Scott Snook of the 2014 Harvard Business Review article “From Purpose to Impact” and the Discover Your True North Fieldbook.

Through Nick’s expertise in the area of leadership purpose he has worked in partnership with corporate and academic organizations ranging from Ben & Jerry’s, Heineken, ING Bank, Lego, and Unilever to Wharton’s Advanced Management and the United States Military Academy at West Point. The Harvard Business School case study, “Unilever’s Paul Polman: Developing Global Leaders” features Nick’s work with Unilever. His thought leadership as a Wharton Fellow is documented in Wharton@Work.