Nir Wegrzyn

Nir Wegrzyn is a leading authority on global brand strategy and design, having spent 30 years working for a variety of advertising and brand design agencies. He is founding partner and CEO of BrandOpus, one of the UK’s leading design agencies. His clients range from small luxury brands through to global FMCG brands, including Belvedere Vodka, Twinings, McCain and Carling. Over the years Nir has cultivated a deep understanding in a wide range of subjects based around cognitive neuroscience and behavioural economics in order to build unique brands and better understand decision-making.

Nir is the founding partner and CEO of BrandOpus. He believes in a new approach to brand design and his vision for the agency is to apply this, transforming the brands he works with and enrich the commerciality of each client through the application of creativity where it matters.

Nir’s career spans 30 years in advertising and brand design at agencies such as FCB, Publicis, Lintas and JKR. Prior to that he studied in Israel and Switzerland, and gained an MBA in London. 



Nir is a regular media contributor, and is a guest lecturer at London Business School on the topic of branding. When not hard at work, he is an avid supporter of Tottenham football club, keen reader of psychology and has an unlimited amount of strong views on almost everything.

Nir's specialties: branding, brand creation, brand optimisation, corporate identity, packaging design, retail design.