Pam Grossman

As head of the North American Creative Research team at Getty Images, Pam Grossman studies visual culture, and uses custom-designed forecasting methods to drive the global creative imagery plan for gettyimages.com. She also oversees a number of industry-leading partnerships with organizations including Sheryl Sandberg’s female empowerment non-profit, LeanIn.Org, Refinery29, and Muslimgirl.com, with the aim of creating and distributing imagery that breaks down stereotypes, changes perspectives, and promotes equality. In 2014, Pam was named one of Marie Claire’s '20 Women Changing the Ratio'. Pam is a graduate of New York University with a degree in Cultural Anthropology.

Pam Grossman is a world-renowned expert in imagery, art, and visual consciousness.

In her capacity as Getty Images’ Director of Visual Trends, Pam's role is to track cultural and aesthetic shifts to determine the images that are created for the the world's leading visual communications company. Pam frequently presents her research on commercial imagery at various Fortune 500 companies, global agencies, and conferences, including Sheryl Sandberg’s LeanIn.Org female empowerment nonprofit, Google, Apple, Microsoft, MasterCard, American Express, Oprah Winfrey Network (OWN), The Bill and Melinda Gates Foundation, JWT, Ogilvy, Bank of America, Fidelity, Cannes Lions, SXSW, and The Atlantic’s New York Ideas Conference.

She and her work on the Getty Images Lean In Collection have been featured in such outlets as The New York Times, AdAge, Wired, Buzzfeed, The Washington Post, The British Journal of Photography, CNN.com, and on BBC News, CBS This Morning, HuffPost LIVE, and the NPR shows Morning Edition and Here and Now.

In 2014, Pam was named one of Marie Claire’s “20 Women Changing the Ratio." The Getty Images Lean In Collection was a recipient of a 2015 Infinity Award from the International Center of Photography. In 2016, she was selected as one of LinkedIn's Next Wave "Top Professionals 35 & Under." In 2017, she made Adweek's Creative 100 list.

Pam is also an independent curator and writer who specializes in the connection between art and magic. She is the creator of Phantasmaphile, a blog which specializes in art and culture with an occultic bent, and the Associate Editor of Abraxas Journal. She is the author of the comic book "What Is A Witch" (Tin Can Forest Press), the co-organizer of the Occult Humanities Conference at NYU, and the creator of #1 selling WitchEmoji.

Her art shows and projects have been featured by such outlets as Artforum, The New York Times, The New Yorker, Art in America, Newsweek, CREATIVE TIME, Juxtapoz, and Neil Gaiman’s Twitter.