Patrick Renvoise

Patrick Renvoise, the Chief Neuromarketing Officer of SalesBrain, has been a pioneer in the field of neuromarketing. With a background in computer science and electrical engineering, Renvoise began his career at Silicon Graphics Inc (SGI), where he excelled in selling multi-million-dollar supercomputers. His deep interest in brain science and his extensive experience in sales and marketing led him to co-found SalesBrain, the world's first neuromarketing agency, which utilizes a completely science-based model of persuasion developed by Renvoise and his business partner, Christophe Morin, PhD.

Renvoise is known for developing NeuroMap®, the first scientific and award-winning model of persuasion, which he introduced in his second book, "The Persuasion Code." This model is based on the dual brain theory popularized by Daniel Kahneman, the 2002 Nobel Laureate in Economics, and author of "Thinking Fast and Slow." NeuroMap® effectively communicates with what Kahneman defined as the Primal Brain or "System 1." Renvoise's work has revolutionized how companies approach marketing and sales, providing training to over 2,000 companies, including industry giants like Airbus, Microsoft, and Siemens.

An acclaimed author, Renvoise has also written "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," further cementing his authority in the field. His recent TEDx talk, "Is There a Buy Button Inside the Brain?" addresses similar themes and showcases his ongoing commitment to advancing the understanding of neuromarketing. Whether addressing a large audience or a more intimate setting, Renvoise's presentations are known for their clarity and effectiveness in making complex scientific concepts both accessible and applicable across various industries.

Renvoise has been recognized with multiple accolades for his contributions to the field, including the "Above and Beyond" Vistage Speaker Award in 2008, the "Next Big Thing in Marketing" Award in 2009 from the San Francisco American Marketing Association, and the "Innovation in Research Award" in 2011, 2014, and 2015 from the Advertising Research Foundation. His ongoing research includes studying the impacts of face-to-face versus remote communications, contributing to courses like "The Neuroscience of Selling Remotely" and the upcoming "The Neuroscience of Closing" on LinkedIn Education.