Paul Chaney

Paul is an online marketing consultant, popular speaker and author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley.

Paul provides Internet marketing and social media consulting services to small and medium businesses, agencies and non-profit organizations. His expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives. His  "Social Media That Sells!" system is one every small business can use.

He is also the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which was the first blogging book to target a specific industry vertical.

Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute and SmartBrief on Social Media. He is a feature writer forPractical Ecommerce on the topic of social commerce.

Paul is a sought after speaker on the topic of social media marketing. Since 2005, he has led numerous business blogging and social media workshops, including the first ever such seminar to be held in Asia.

Paul is a Technical Editor for Pearson and Wiley publishing and has worked on most of the For Dummies series books related to blogs and Internet marketing that have been written.

He was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.

MOST REQUESTED TOPICS:

The Digital Handshake Proven Strategies to Grow Your Business Using Social Media Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital

Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world.

Participants will learn:

*Why social media marketing is the wave of the future

*How to use social media to increase word-of-mouth and new client referrals

*How online conversations can lead to the building of long-term, trusted client relationships

*Seven of the most commonly used social media tools for engaging customersThe Complete Guide To Twitter For Business Everyone is a-twitter about microblogging application Twitter. Questions run the gamut from "What is Twitter?" to "How do I use it for business?" Well, Paul Chaney wrote the book on using Twitter for business. Literally! It's called "The Complete Guide to Using Twitter for Business" and in this powerful session you'll learn how to:

*Get started and set up your bio and avatar

*Effectively market your business and generate tons of leads

*Use Twitter to network with others in your industry or community

*Stay connected to customers and prospects

*Monitor what is being said about your company, products, services, industry and competition

*Gather valuable feedback about products or services

*Find answers and get advice

*Offer proactive customer service

*Promote events, products and services

*Drive traffic to your Web site or blog

*Share helpful content such as articles or blog posts

*And more!How To Harness The Power of Facebook To Explode Your Business Facebook is the largest social network on the planet. With over 200 million members and growing it has crossed into mainstream adoption and not just by teens and college students either. In fact, the fastest growing demographic in Facebook are those age 35 and older. Your audience is already there!

In this easy-to-follow session, Paul leads you to building your own powerful brand and leveraging your network to engage your prospects for profit. Just some of the things you'll learn in this session are:

*How to set up an effective personal and public profile ((formerly known as a Facebook Page)

*How to set up groups

*How to promote an event

*How to effectively market your business and attract new clients

*When it is or is not profitable to use a Facebook ad

*The single-most costly mistake in social networking and how to avoid itPlus! Everyone who attends this session receives Paul's FREE REPORT "The 17 Things Your Competitors Hope you never find out about Facebook!"

The Eleven Immutable Laws Of Blogging A Master Blog Coach, Paul is an accredited expert with almost a decade experience in business blogging. If you want to build a powerful brand on the web, then blogging can be a critical part of your overall strategy. Attend this session and walk away with a clear understanding of how you too can use your well strategized blog as a powerful marketing and communication tool to drive business. Just some of the things you'll learn:

*Ten things to know before you blog

*How to choose the blog platform that's right for you

*Seven easy blog copywriting techniques

*21 proven ways to market your blog to generate traffic and build community

*How to find your blogging voice

*How to make a blog your social media headquarters and drive business to your

*company

*How to use your blog to build your online reputation and advance your career

*And more!Real Estate Blogging  

Taking its queue from Paul's book Realty Blogging, this presentation deals with how Realtors can use blogs to build their personal brand, define themselves as neighborhood experts and generate leads. 

Healthcare 2.0 A presentation specifically designed for healthcare marketing and public relations professionals. Paul outlines the ways social media has impacted the industry and what hospital systems and physician practices can do to respond.