Paul Cushman

Paul Cushman is the Director of Mobile Sales Strategy and is responsible for the monetization strategy for all of Yahoo's mobile advertising solutions such as oneSearch, m.yahoo.com and Yahoo! GO.

Paul brings over 17 years of mobile and advertising experience to the company, most recently as Vice President of Business Development, Mobio Networks where he was responsible for the business development strategy and managing relationships with large web service providers such as portals, travel, entertainment and social networking sites. Prior to Mobio he was the VP of US Consumer Products for Neven Vision, a pioneer in the field of mobile visual search. And before that, Paul was VP of Mobile Marketing at m-Qube for 4 years creating effective SMS programs, and several notable industry firsts, for the likes of P&G, Coors, Warner Music, Nestle, Nike, Boost Mobile, Kodak, Visa and their agencies.

Before coming to the US, Paul worked for McCann-Erickson Worldwide for over 10 years in Hong Kong, Saigon and Jakarta planning campaigns for American Express, Coca-Cola, General Motors, Gillette, Nestle, Unilever and other large clients. Paul began his career in London, working in sales promotion.

Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their 2 children.