Phil Barden, Managing Director, UK of Decode Marketing, is a proven marketer offering over 25 years of client-side experience, including senior and international roles at high profile companies such as Unilever, Diageo and T-Mobile.
Fascinated by the insights from decision science and by the value these can bring to marketing, he quit his international brand director post in order to immerse himself in this new field. He is now one of very few experts to combine a practitioner's perspective with a profound knowledge of decision science, making him very much in demand among clients.
Barden is the author of "Decoded: The Science Behind Why We Buy," in which he reveals what decision science explains about people's purchase behavior, and specifically demonstrates its value to marketing.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Phil Barden for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Phil Barden speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Phil Barden for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Phil Barden speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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