Prof. PETER FISK

Peter Fisk is a global thought leader – author, futurist, speaker – whose career began in a superconductivity lab, accelerated by managing supersonic brands like Concorde for British Airways, and shaped by working with some of the world’s top companies in Europe, North America, and Asia. He later evolved by leading a digital start-up and formalized his expertise as CEO of the world’s largest marketing network. He is recognized on the Thinkers50 Guru Radar as one of the world's best new business thinkers.

Fisk serves as the founder and CEO of GeniusWorks, an innovative business accelerator based in London. He is also a professor of leadership, strategy, and innovation at IE Business School in Madrid, where he is responsible for executive programs. His engagement extends to other prestigious institutions including IMD, Harvard, and CEIBS. Fisk was the Thinkers50 Global Director, founded and hosts the annual European Business Forum, and publishes the monthly "Fast Leader" magazine. He brings together the best in strategy and innovation, brand and customer thinking to drive smarter, sustainable growth.

Fisk has over 30 years of practical business experience, working with over 300 companies across 55 countries. His books include "Marketing Genius," "Creative Genius," "People Planet Profit," "Gamechangers," and "Business Recoded," which was shortlisted for the CMI Business Book of the Year and received a notable review from the Financial Times. His latest book "Gamechangers: Are you ready to change the world?" focuses on leading change and creating the future. Fisk’s dynamic and thought-provoking presentations are highly valued, with an emphasis on practical design thinking, sustainability as a creative catalyst, and the transformative power of networks.