Renee Mauborgne

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world’s top business schools. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. Prior to her position at INSEAD, she had an influential tenure at the Ross School of Business, University of Michigan. Mauborgne also served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.

Mauborgne has published numerous articles on strategy and management which can be found in The Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. She also has published numerous articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times, among others. Her substantial body of work includes two books and several articles focused on the strategic management of multinational corporations.

Mauborgne is the co-author of the global bestseller "Blue Ocean Strategy" and the subsequent indispensable title, "Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth." "Blue Ocean Shift" is a New York Times Bestseller and #1 Wall Street Journal Bestseller. It is also an USA Today Bestseller, Los Angeles Times Bestseller, and an International Bestseller. Amazon selected "Blue Ocean Shift" as the Best Business and Leadership Book of 2017. Her book "Blue Ocean Strategy" has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 46 languages and is a bestseller across five continents. "Blue Ocean Strategy" has won numerous awards, including The Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as a Top Ten Business Book of 2005 by Amazon and as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009).

Mauborgne is ranked in the top 5 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50. In 2014, Mauborgne, along with her colleague W. Chan Kim, received the Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms due to the impact their management research has made on the global consulting industry. She also won the 2011 Thinkers50 Strategy Award. Mauborgne was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and as one of the World’s 50 Best Business School Professors in 2012 by Fortune.com. She was also named among the world’s top five best business school professors in 2013 by MBA Rankings.