Richard Montañez

Richard Montañez led Multicultural Sales & Marketing as Vice President across Pepsi North American divisions. After 42 years with the company, he is now retired. Throughout his career, Montañez has held various senior roles through Pepsi and Frito Lay divisions.

Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of the Flamin’ Hot line of products, which have become a billion-dollar business and a cultural phenomenon. In 2023, Eva Longoria premiered her directorial debut Flamin' Hot based on Montañez's creation of Flamin' Hot Cheetos.

Recognized for his visionary leadership, ability to innovate, and commitment to diversity, he has received several notable awards and is often named one of the most influential Latinos in corporate America.

Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award, the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, Montañez has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families within the United States with food and school supplies.

He serves on several boards of directors and advisory boards. He was also the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization whose first president was Dr. Martin Luther King, Jr.

Montañez is a sought-after motivational speaker, speaking to corporate groups like Target, WalMart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and Newsweek.