Richard Rumelt

Richard Rumelt is a distinguished professor and author, holding the position of Professor Emeritus at the UCLA Anderson School of Management. He previously served as the Harry and Elsa Kunin Chair in Business and Society at this institution. Rumelt has been a pivotal figure in the field of strategic management, earning a reputation as a top-tier strategist. He is the author of influential works including "Good Strategy/Bad Strategy: The Difference and Why It Matters" and his latest book "The Crux: How Leaders Become Strategists."

Throughout his career, Rumelt has been recognized for his profound impact on the theory and practice of strategy. He was a faculty member at Harvard Business School before joining UCLA, and his extensive research and teaching have shaped the strategic approaches of numerous organizations and leaders globally. Rumelt's innovative thinking was honored when he was inducted into the Thinkers50 Hall of Fame, placing him among the top 20 global thinkers in strategy.

Rumelt's work is characterized by a focus on addressing critical challenges and eschewing simplistic goals for more substantive, strategic problem-solving. This approach has made him a sought-after speaker and consultant for major companies, including AT&T, Shell, and Microsoft, as well as for the US Army Special Operations Command. He frequently discusses topics related to business strategy, focusing on the importance of deep analysis and effective action in strategic management. Rumelt travels from California, USA, and continues to influence the field through his writings and lectures on strategic thinking and problem-solving.