Rick Baker is a best-selling author of four books, a former top-rated talk show host and the Executive Director of The Becky Baker Foundation. As an expert on the epidemic of breast cancer in the United States, Baker brings a powerful message of breast cancer prevention, as well as exposing the parts of this industry that most shy away from.
After his wife, Becky, passed away in 2017, he began his quest to end breast cancer as we know it. His foundation has given away over 3,000 screenings in seven years, and currently operates a retail store in the Pueblo Mall, where all merchandise is new and always free for any family affected by breast cancer. In 2024, the store served 1,200 families and gave away over $2.7 million in new merchandise.
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