In 1994, Rick Page founded The Complex Sale, an Atlanta-based company that provides sales consulting and training methodologies to sales forces worldwide. A recognized thought leader in the area of sales force effectiveness Rick has authored the #1 sales bestseller Hope Is Not A Strategy – The 6 Keys to Winning the Complex Sale.
Prior to starting his own firm, Rick was Senior Vice President of Sales Development for Dun & Bradstreet Software where he was responsible for developing and implementing sales methodology and training worldwide, and where he ran the largest region of salespeople and consultants for MSA (Management Science America).
Recipient of a BS & MBA from the University of North Carolina at Chapel Hill, Rick contributes numerous articles to leading sales and consulting publications, and is a frequent speaker at sales conferences around the world.
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