Robert Cialdini

Dr. Robert Cialdini has dedicated his career to conducting scientific research on the psychological mechanisms that lead people to comply with requests. His extensive studies have culminated in numerous articles and best-selling books, including "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade," which collectively have sold over five million copies in 41 different languages. Renowned globally as a foundational expert in the science of influence, Dr. Cialdini's Six Principles of Persuasion are widely recognized as essential for any organization committed to effectively enhancing their influence.

Dr. Cialdini’s ability to distill complex science into practical applications makes him a sought-after keynote speaker, earning him a worldwide reputation. His engaging storytelling on stage makes his presentations memorable and impactful. His recognition extends beyond business circles; he is often referred to as the "Godfather of influence" due to his pioneering work in the field.

Currently, Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He earned his PhD from the University of North Carolina and received post-doctoral training from Columbia University. In addition to his academic roles, Dr. Cialdini has held Visiting Scholar appointments at prestigious institutions such as Ohio State University, the University of California, the Annenberg School of Communications, and the Stanford University Graduate School of Business. His excellence in research has led to his election to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019. He is also the President and CEO of INFLUENCE AT WORK, which specializes in ethical influence training.

Throughout his career, Dr. Cialdini has collaborated with high-profile clients including Google, Microsoft, and Pfizer, helping them apply the principles of persuasion ethically and effectively within their operations. His contributions to behavioral science and his commitment to ethical influence continue to resonate across various industries, making him a pivotal figure in understanding and implementing strategies of persuasion and compliance.