Robert Gordman

Robert Gordman is a seasoned business strategist, management expert, and published author with multiple decades of experience in consulting across various industries including retail, direct marketing, and manufacturing. He serves as the president of The Gordman Group, a consulting firm that has assisted senior management from notable Fortune 500 companies such as Berkshire-Hathaway Retail, IBM PC Company, Kmart Corporation, and Whirlpool Corporation. Additionally, Gordman has contributed significantly to Jim Blasingame's Small Business Advocate radio shows.

Throughout his career, Gordman has prioritized factual accuracy and strategic innovation over ego, employing advanced research and analysis techniques to guide critical decisions in business. His consulting proficiency extends to a wide array of sectors such as computer manufacturing and distribution, appliance manufacturing, advertising, and more. Gordman's executive management experience includes 26 years in various retail companies and a significant tenure as Senior Consulting Partner at the Gallup Organization, where he focused on strategic planning. His contributions to the field were recognized with his induction into the Gallup Organization Management Hall of Fame in 1989.

Gordman is the author of influential books including "Do You Know What You Don't Know and What It Costs You?", "Secrets of the $uper $weet $pot: Building Sustained, Profitable Growth", and "The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got." His literary work often mirrors the themes of his presentations, which are tailored to the specific needs of his audience rather than relying on generic content. His featured programs such as "Make More Money with a $uper $weet $pot", "Do You Know What You Don’t Know? and What it Costs You", and "Avoid the Trap of Moo-Cow Management" highlight his approach to fostering customer-relevant strengths, strategic differentiation, and a deep understanding of the business landscape to avoid common pitfalls and drive sustained, profitable growth.