Robert Tercek

Robert Tercek is an award-winning digital media pioneer, author, and public speaker recognized for his influential work in the fields of digital innovation, media, and entertainment. A global authority on the process of dematerialization, he has helped shape the modern media landscape with his work across television, gaming, mobile, and online platforms.

A charismatic keynote speaker with a unique visual style, Tercek is in constant demand for his original presentations on the topics of the future of media, society and collaborative creativity. He shares his vision of applied innovation at conferences, university symposia, and corporate events around the world and as the co-host of the Futurists podcast.

Tercek is the founder and CEO of General Creativity, a strategic advisory firm specializing in digital transformation and long-term planning. Previously, he served in senior executive leadership at motion picture studios, television networks, and software companies, where he supervised the launch of pioneering digital services that are now used by hundreds of millions of people every day.

In 2021, Tercek was recognized as the Humanitarian of the Year by the Media Excellence Awards for his leadership in designing and launching COVID SMART™, an interactive training program designed to keep workers safe on the job during the pandemic.

His book, "Vaporized: Solid Strategies for Success in a Dematerialized World," is widely acclaimed for its analysis of the shift from physical products to digital services, detailing the disruptive trends transforming traditional business models. In the book, Tercek explores how “vaporization” -- the process of moving physical goods and services into the digital realm -- is redefining business, technology, and consumer behavior, providing companies with a roadmap to thrive in an increasingly virtual economy. "Vaporized" earned several accolades, including the International Book Award for Best Business Book.