Robin Fisher Roffer

CEO, Robin Fisher Roffer--Brand strategist. Reinvention specialist. Robin provides the rocket fuel that has launched and evolved many of the world's most admired brands. Guiding powerhouse players like CNN, HBO, MTV, NBC Universal, Philips, Sony, Fox, Warner Bros, Verizon, and more, she differentiates brands from their competitors, and can do the same for you.

As founder and CEO of Big Fish Marketing, Roffer has launched and reinvented brands for such powerhouse companies as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, FX, History, Lifetime, MTV, Oxygen, Sony, TNT, and TV Guide. She has also crafted persuasive sales narratives for additional clients including BET, Food Network, HGTV, and Univision. Her innovative online ad campaigns and digital content work have supported popular shows like "Lost," "Project Runway," "South Park," and "Desperate Housewives."

With a mission to help professionals reignite their careers, Roffer is a bestselling author, career consultant, and sought-after speaker. A pioneer of personal branding, she has written four books: "MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success," "THE FEARLESS FISH OUT OF WATER: How To Succeed When You're The Only One Like You," "REINVENT YOURSELF," and "YOUR NO-FEAR CAREER." She develops and leads corporate training programs and workshops for top potentials and sales teams at powerhouse companies like Philips, Mattel, Cox Media, and UBS. The programs teach executives how to build their own personal brands to create lasting impressions and increase revenue.

An acclaimed speaker and media personality on the topics of career reinvention and personal branding, Roffer often keynotes conferences for major corporations, business organizations, and universities. She appears as a career expert on national TV and radio shows, including ABC News, and is a contributing career writer for Martha Stewart's Whole Living magazine. Prior to founding Big Fish, Roffer was Manager of Creative Services for TNT, where she crafted advertising campaigns designed to create awareness for TNT's original movies. Today her client roster includes over 25 TV networks, along with companies from the worlds of energy, insurance, and finance. She inspires sales leaders to deliver press-worthy keynotes and trains their teams for effective communication, specializing in topics such as using intuition to overcome fear, being memorable in business, and building a strong personal brand.