Roger Dawson

Roger Dawson is recognized as one of America's top experts in the art of negotiating. As the Founder of the Power Negotiating Institute, he has honed a reputation for translating complex negotiation principles into accessible strategies that significantly boost profit margins across various industries. Success Magazine has named him "America’s premier business negotiator," a testament to his profound impact on modern negotiation tactics.

Dawson's audio program "Secrets of Power Negotiating" has now surpassed $38.5 million in sales, establishing it as the largest selling program in the history of business audio publishing. His prolific writing career includes 17 books, which have been translated into multiple languages such as Spanish, French, Portuguese, and Chinese, highlighting his global influence. Notably, his book "Roger Dawson’s Secrets of Power Negotiating" from Career Press was not only a main selection of the Money Book Club but also featured in a ten-page supplement in both Success Magazine and Working Woman magazine.

With a robust business background, including serving as president of one of California's largest real estate companies, Dawson brings real-world expertise to his seminars. A full-time speaker since 1982, he has been inducted into the Speaker Hall of Fame in 1991 for his outstanding contributions to the field. His seminars are renowned for their interactive format, featuring exercises, quizzes, and workshops that emphasize practical application of negotiation strategies. Dawson's extensive speaking engagements have trained countless managers and salespeople at prominent companies and business associations throughout the United States, Canada, Europe, and Australia, among others. His focus on practice rather than passive learning ensures that his audience leaves with actionable skills to enhance their negotiation outcomes.