Rufus Peabody is a professional sports bettor and co-founder of Unabated Sports, a platform empowering bettors with advanced tools and data-driven insights. For more than 16 years, Peabody has made a living applying proprietary, data-driven models to sports betting — earning him a reputation as one of the field’s most respected analytical minds.
He is the co-host of the popular podcast "Bet the Process," which explores the intersection of sports betting, analytics, and markets. He also co-founded Massey-Peabody Analytics, whose NFL and college football ratings were published in The Wall Street Journal.
Peabody holds a B.A. in Economics from Yale University, where he wrote his senior thesis on psychological inefficiencies in performance evaluation in the Major League Baseball betting market.
He has been featured in numerous national publications, including The New York Times, Wall Street Journal, Washington Post, Sports Illustrated, USA Today, ESPN, and The Ringer. He is a subject of the latest season of Michael Lewis’s podcast "Against the Rules," and is profiled in Nate Silver’s book "On the Edge."
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