Rusty Firmin

Rusty Firmin is a former elite 22 SAS soldier with over 27 years of military experience, including 15 years in the SAS. He led the assault team during the 1980 Iranian Embassy Siege in London, a critical operation that freed 19 hostages and lasted six days. This operation stands as one of the most iconic hostage rescue missions in British history. Firmin's extensive background also includes several tours in the Northern Ireland conflict, special roles on the counter-terrorist team, and personal bodyguard duties at a presidential level.

Throughout his career, Firmin has provided security and operational consulting globally, drawing on his vast experience in hostile environments. His roles have ranged from bodyguarding individuals such as Mel Gibson and protecting high-profile sites like the Japanese embassy in Afghanistan to serving as a security adviser in 58 countries for notable figures and organizations. He has also trained royalty protection units, including clients such as Princess Diana, Prince Charles, and the Queen.

Firmin is also a recognized author and public speaker. He has penned books like "Go! Go! Go! The Story of the Iranian Embassy Siege" and "The Regiment: 15 Years in the SAS," both providing a deep dive into his experiences and insights from his SAS days. His book "Go! Go! Go!" was adapted into a Netflix film titled "6 Days," further highlighting his influential role in military history. As a speaker, Firmin has delivered presentations across various platforms, including the Texas Tactical Police Officers Association and the California Association of Tactical Officers, and is scheduled to present at the TTPOA Conference in 2024. His presentations often include a unique PowerPoint on the Iranian Embassy Siege, offering insights on leadership, teamwork, and handling pressure in crisis situations.