Sally Hogshead

Growing up with the last name Hogshead would give anyone a quirky point of view.

After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola.

At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History.

Today, Sally Hogshead writes New York Times bestsellers on the science of fascination… why we’re impressed by certain people and brands.

She has twice been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY. The press described her as a “superstar” and “force of nature” who “changed the face of North American advertising.”

Hogshead is the creator of the Fascinate® Test, the first personal brand measurement, which identifies your most fascinating and impressive qualities. More than one million professionals have taken her test, including leaders in companies such as Facebook, Porsche, NASA, and Twitter.

Sally Hogshead is one of only 189 professional living speakers to be inducted into the Speaker Hall of Fame® …the industry’s highest award for professional excellence.

Hogshead’s mission in life is to bring back the hogshead as a unit of popular measurement in the U.S.