Sam Conniff

Sam Conniff Allende is a multi-award winning serial social entrepreneur, co-founder and former CEO of Livity, Don't Panic, and Live Magazine. Known for his significant contributions to socially responsible business practices, he has also established himself as a leading figure in youth marketing, running an agency that has been highly acclaimed for its innovative approach and social impact.

Throughout his career, Conniff Allende has been committed to mentoring young entrepreneurs and has worked directly with over a thousand young individuals each year. His efforts focus on unlocking potential and transforming the lives of opportunity-poor youth in various regions. Additionally, his work has earned him prestigious recognitions such as EY’s Social Entrepreneur of the Year and Global CSR Leader at the Global CSR Awards. Under his leadership, Livity was named Marketing Agency of the Year and won the Grand Prix at the 2017 BIMA's for its "innovative and ethical work reinventing the agency model."

Apart from his entrepreneurial ventures, Conniff Allende is an acclaimed public speaker and author. His book "Be More Pirate, or How To Take On The World and Win," published by Penguin Random House, draws parallels between the strategies of Golden Age pirates and modern leadership and innovation. This work underlines his advocacy for 'business as unusual' and reflects his purpose-driven consulting roles with prominent brands such as Roald Dahl, Red Bull, Unilever, and PlayStation. Conniff Allende’s philosophy champions corporate responsibility, accountability, and social innovation, continually inspiring others to rethink traditional business models.