Samuel Scott

Samuel Scott is a former journalist and newspaper editor with extensive experience in marketing and communications within the high-tech industry. He regularly contributes to The Drum with a column titled "The Promotion Fix" and has a deep understanding of both traditional and digital marketing landscapes. Having grown up during the rise of the Internet, Scott has experienced firsthand the evolution of marketing strategies from purely traditional techniques to the integration of online platforms.

In 2019, Scott served as a judge for the UK Ad Association’s Young Lions competition ahead of the Cannes Lions International Festival of Creativity. Now based in Tel Aviv after being born and raised in the United States, he speaks fluently on topics such as technology, marketing, and Israel. His expertise has been recognized and cited by numerous reputable publications including AdWeek, CIO, and Fortune.

Scott is highly sought after as a keynote speaker and has presented his insights in numerous cities across sixteen countries on four continents. His keynote topics often cover brand purpose, the integration of media planning for online and offline marketing, and effective brand management in B2B marketing. He emphasizes the importance of balancing long-term and short-term strategies in media planning and uses his platform to discuss the right and wrong ways to implement brand purpose and responsible commerce. Through his presentations and workshops, he demonstrates to marketing and communications professionals how to streamline their strategies into coherent, unified marketing approaches. His last executive role was as the first director of marketing and communications at a now-global tech company, where he established foundational marketing strategies that propelled the company onto the global stage.