Saurabh Uboweja

Saurabh Uboweja is a passionate brand strategist, thought leader and domain expert on simplifying complicated brand architectures for organizations across diverse industries: Healthcare & Life Sciences, Energy, Infrastructure, Real Estate, Technology, IT & Telecom Services, Metals, E-Commerce and Hospitality. He is particularly devoted to advising enterprises on their approach for the next growth markets of the world.

At Brands of Desire, Saurabh works extensively with his team on branding, rebranding and customer experience design projects that involve creating a strategic roadmap for his clients, helping them monetize the true potential of their brands. Brands of Desire (BoD) is India’s leading brand consultancy that is working on laying and strengthening the foundation for the next generation of the world’s most desired brands. Brands of Desire has been declared as a winner at Transform Awards Europe 2014 (TransformAwards.com) for two of their recent rebranding projects.

Saurabh @ BoD advises startups, mid-size and large size organizations, including diversified business groups on their Brand Strategy and Brand Identity along with offering a complete spectrum of branding solutions with his team of 30 brand consultants and designers, leading to an effective and consistent use of Brand Communication and Brand Implementation across all touch points.

In addition, Saurabh is also the Co-founder and Director, Strategy at CrediHealth.com, an online venture that provides access to high quality and transparent information on Indian healthcare providers. Prior to founding Brands of Desire in 2008, Saurabh worked with Citigroup as a key member of the South Asia private banking team. He was involved with consultative-based investment sales to the ultra high net worth customers of Citigroup. Saurabh holds a postgraduate diploma in management from the prestigious B-school “Indian Institute of Management Calcutta (IIM-C)”.

Saurabh is a regular invitee as a keynote and guest speaker in business events, corporates and top business schools across the world. His articles are frequently published in leading Indian and international media. His most recent speaking assignment was at the World Communication Forum Davos (ForumDavos.com), Switzerland on 11/12 Mar 2014. He represented India at the Forum, where he spoke on both the days alongside other global leaders in branding and communication.