Scott Bedbury

Founder and CEO of Brandstream, a global brand development consultancy founded in 1998, with a client retreat facility at Brookswood Lodge in Bend, Oregon, in addition to their main office in Seattle, Washington. Former marketing executive for Nike (1987-1994), where he was the Global Advertising Director and instrumental in launching the "Just Do It" campaign, and for Starbucks (1995-1998), where he served as Chief Marketing Officer, contributing to the company's transformation into a global icon by introducing products like Frappuccino and expanding store openings.

Author of "A New Brand World," published in 2002 by Viking Press, which has been selected three times as one of CEO-READ’s “100 Best Business Books of All Time.” Bedbury is also the author of a forthcoming book, to be published by Penguin Random House in 2020, focusing on building and preserving trust in a post-truth age. He has delivered keynote addresses and seminars in over 30 countries on topics including business innovation, brand leadership, and corporate culture.

Bedbury has advised leaders at major companies such as Airbnb, Apple, Google, Coca-Cola, and Microsoft. He has worked closely with organizations like Facebook, Samsung, Starwood Hotels, The North Face, Adobe, NASA, the US Navy, U.S. Homeland Security, and Kaiser Permanente, providing insights on brand trust, category disruption, and consumer engagement. His extensive experience makes him a sought-after speaker on the importance of truth, trust, and transparency in marketing and branding.