Scott Donaton

Scott Donaton is the head of creative at Hulu and an advertising industry veteran.

As Global Chief Creative & Content Officer at Digitas, a position he held from August 2018 to November 2019, Donaton led the agency's worldwide "connected creative" practice, which included creative, content, experience design and production. His team of more than 400 creatives developed stories and experiences worthy of a person's time and a brand's dollars.

Donaton also served as Head of Content for The Americas for Publicis Media and was the chief architect of the Digitas NewFront, the anchor event of the annual NewFront.

Donaton’s thought-leadership has been published in numerous media outlets including Fast Company, Adweek, Huffington Post, Business Insider, and Ad Age.

Before joining Digitas, Donaton was Global Chief Content Officer at Interpublic Group’s UM and head of UM Studios, where he led a team of award-winning content strategists and producers around the globe who developed creative programs and innovative experiences for clients including Chrysler, Coca-Cola, J&J, BMW, and Sony. Prior to UM, Donaton founded Ensemble, an Interpublic Group content studio, where he served as CEO from 2009 till 2013.

Donaton coined the phrase “Madison & Vine”, and is the author of a book by the same name. The book helped launch the branded-content revolution by declaring that the entertainment and advertising industries need to converge to survive.

Prior to joining Interpublic, Donaton served as publisher of Entertainment Weekly. Before that, he was at Advertising Age, where he served as its editor for more than a decade before becoming publisher. Donaton oversaw the publication’s extension into digital media and the growth of its global presence.

Donaton has won numerous ad awards, including a Cannes Lion. He was inducted into the Advertising Hall of Achievement, honored as one of the “21 Most Intriguing People in Media” and named to the Folio 40. In 2013, Donaton served as president of the Branded Content & Entertainment jury at the prestigious Cannes Festival of Creativity.

Donaton holds a bachelor's degree in journalism from St. John's University. During his time as a student there, Donaton served as the editor-in-chief of the student newspaper, The Torch.