Shara Senderoff

Shara Senderoff is a well-respected technology entrepreneur and venture capitalist known for her visionary strategy and technical and creative foresight. Her work has garnered significant attention and praise throughout the entertainment industry, establishing her as a prominent figure in the field.

Recognized for her contributions, Senderoff has been named one of Forbes’ “30 under 30,” Rolling Stone’s “Future 25,” Fast Company’s “100 Most Creative People in Business,” Billboard’s “40 Under 40,” and has been honored as one of the esteemed “Women in Music.” As the Co-Founder of the open metaverse ecosystem Futureverse, she leads a team of futurists shaping the next version of the internet. Additionally, she founded Born Ready, a venture fund and studio focused on investing in and incubating technology ventures that are shaping the future of the Internet.

A prolific early adopter, Senderoff founded the blockchain venture fund and studio Raised In Space in 2018 alongside music industry titan Scooter Braun and crypto leader Ripple. Focused on Web3 from its early days, she constructed a portfolio of compelling metaverse infrastructure and led NFT ventures, establishing herself as a thought leader in the technical possibilities of the future. Her work extends into film and digital content production, managing and advising music, creative, and entertainment talent and ventures under her Something Gold banner. She has advised a music roster that includes Capitol Records, Atlantic Records, Warner Music Group, Artist Partner Group, RCA, Spotify, Post Malone, Charlie Puth, and many more.

Senderoff’s extensive experience in the tech and entertainment communities includes facilitating strategic collaborations and growth in Web3, blockchain, the metaverse, NFTs, crypto, gaming, virtual entertainment, royalties, creator monetization, data science, and AdTech. Her career began as an intern with legendary producers Scott Rudin and Kevin Bright, eventually leading to her role as Vice President of Film and Digital at The Mark Gordon Company. She developed feature films and established Mark Gordon's digital department there, leveraging technology and social dynamics to create cross-platform storytelling properties. This innovation led her to found the tech startup Career Sushi, an innovative job platform that partnered with the music industry and gave her insight into how technology could address challenges in the field.

Senderoff has been featured in The Wall Street Journal, TIME Magazine, Forbes, Fortune, TechCrunch, The Hollywood Reporter, Entrepreneur Magazine, Billboard, Rolling Stone, Cosmopolitan Magazine, and more.