Shawn Coyne

An expert in innovation, marketing strategy and organizational effectiveness, Shawn Coyne has 25 years of experience in strategic management consulting, brand management, and business leadership.

Shawn has served as Senior Managing Principal & CAO of Zyman Group, an international marketing consulting firm, where he supervised the hiring, training, deployment, and performance evaluation of nearly100 consultants; as co-founder and CEO of Connexxia LLC, an internet communications company that helped colleges and universities create and manage personalized two-way communications programs with prospective and incoming students and thereby improve their admissions results; as an Associate Principal at McKinsey & Company, where he served major clients in the fields of telecommunications, consumer electronics, banking, information services, sports management, and mass communications; and as a brand manager at Procter & Gamble, where he helped grow such iconic brands as Tide, Ivory, and Safeguard.

Shawn holds a BA with honors from Vanderbilt University, and an MBA from Northwestern University's Kellogg Graduate School of Management. He has authored or co-authored articles for The Harvard Business Review, Harvard Business Online, BusinessWeek.com, Executive Journal, MWorld, and Chief Executive Magazine; has been featured or quoted in such publications as The Wall St. Journal, University Business magazine, and The Atlanta Business Chronicle; and has appeared on Fox Business News.

Shawn and his brother Kevin are the Managing Directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the for-profit and non-profit sectors in the areas of strategy, marketing, and organizational effectiveness, with a particular focus on identifying groundbreaking new ideas. They are the authors of the new book, Brainsteering: A Better Approach to Breakthrough (HarperCollins, 2011).