Sonali Lamba

Sonali Lamba is a fashion blog junkie and launched Brideside in an effort to put her passion for weddings and style to good use. She graduated from Duke University and holds her MBA from Northwestern's Kellogg School of Management, where she and co-founder Nicole Staple, developed the concept for Brideside

Before she was a Bridesider: Former investment consultant, current compulsive fashion blog checker, lover of the Duke Blue Devils and the New England Patriots.

Favorite Bridesmaid Moment: Performing the wedding ceremony for my dearest childhood friend and her now wife.

Brideside started when two women came together to reinvent the bridal shopping experience. Today, we are a quickly expanding tribe of fashion lovers, inventive dreamers and can-doers who love what we do – providing peace of mind to bridal parties all over the world. Some may see us a fashion brand, some may say we are a technology or retail company. We see ourselves as a team fully dedicated to customer service.

Co-Founders, Sonali Lamba and Nicole Staple met during their first day at Northwestern's Kellogg School of Management and became fast friends. Sonali recently bestowed the honor upon 14 of her best friends, and Nicole came off a busy summer living in bridesmaid dresses. After trading stories about stressful dress searches and mis-fitting frocks, they decided that women just like them deserved a more meaningful way to shop for this important occasion.

They created Brideside to make the boutique experience more convenient, stress-free and inspiring. See their story and Nicole’s excellent dance moves!