Spike Jones

Spike Jones is a results-proven communications professional with expertise in marketing, branding, and social media. With a career spanning over 15 years, he has held notable positions including the Head of Storytelling & Engagement at Udemy and SVP, Managing Director of the SW Digital team at Edelman. His career highlights feature strategic roles at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; and Group Director, Engagement at WCG.

Jones has significantly contributed to the strategic development—from insight to creative execution—of integrated word-of-mouth programs for top-tier companies such as BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Verizon, Fiskars Brands, Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement), and Best Buy. He played a pivotal role in growing Brains on Fire, enhancing its industry reputation while boosting revenue by 225% and profit by 600% in four years. He also co-authored "Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements", published by Wiley & Sons in 2010.

Jones has served on the Board of Directors for the Word of Mouth Marketing Association (WOMMA). He is recognized for his motivational speaking engagements that focus on the practical aspects of branding, marketing, and the effective use of social media, often highlighting that 93 percent of word-of-mouth interactions still occur offline. Through his talks, Jones shares valuable real-life examples and insights into building successful brand advocate programs, grounding his audience in the realities of social media beyond its hype.

Specialties: Digital marketing, customer experience, word of mouth marketing initiatives, community building, ambassador and advocacy programs, identity development, and culture development.