Stefan Engeseth

After completing his studies in economics, Stefan Engeseth pursued a career as a professional dancer. Besides his performing arts career, he nurtured a keen interest in management, innovation, and marketing. This interest eventually led Engeseth to develop innovative marketing theories and concepts. He authored the book "Detective Marketing," which presents these theories using interviews with real detectives to uncover hidden customer needs.

Engeseth's innovative approaches are future-oriented, focusing on the necessity of innovation and vision for company growth in the competitive business landscape. He illustrates his points using examples from major companies such as CNN, Sony, GM, Coca-Cola, and Ericsson, showcasing the untapped potential that lies in understanding and meeting hidden customer demands. His work is recognized globally, and he has been consistently ranked among the top speakers, including being the best-evaluated speaker at the Retail Summit in Prague, where he was noted for energizing the audience and stimulating insightful discussions.

In addition to "Detective Marketing," Engeseth released another influential book titled "ONE" in 2005, which was distributed internationally. Over the years, he has served as a speaker and consultant for various international companies and Fortune 500 corporations. His expertise covers a broad range of topics including marketing, customer relationships, branding, strategy, and advertising, making him a respected figure in these fields. His practical approach often resonates with audiences, emphasizing that common sense remains an invaluable asset in any business strategy.