Stephen Woessner

For nearly two decades, Stephen Woessner has been consulting with hundreds of clients and teaching them how to leverage digital marketing tactics like search engine optimization (SEO), social media, and email to expand into new markets, introduce new products, decrease costs, and increase revenue. He is recognized as a digital marketing authority, best-selling author, professional speaker, and educator. Woessner is also the founder of Predictive ROI, a company specializing in increasing the right website traffic and conversions using a trademarked Web 2.0 method.

Woessner has not only thrived as an entrepreneur but also learned from setbacks. He brought one of his previous companies to a valuation of $10 million through effective digital marketing leadership. However, the dot com bubble implosion resulted in significant financial losses for him. This experience underscored the importance of always measuring the return on investment (ROI) before taking action, a principle that now informs all his strategies.

Woessner’s practical and tactical training sessions and keynote presentations are meticulously designed to align with his ROI principle. He offers a 15-step recipe for optimizing social networking that participants can implement in as little as 15 minutes a day. This approach can significantly increase traffic and conversion rates. His methods eliminate the guesswork in selecting keywords by providing attendees the tools to predict the impact of each keyword on their website traffic and online sales. This mathematical approach to digital marketing has been shown to increase traffic by up to 23 percent and conversion rates by 780 percent. Moreover, Woessner delivers actionable insights that empower business executives and owners to implement digital marketing strategies without requiring technical skills.

Woessner also serves as a business counselor at the University of Wisconsin-La Crosse Small Business Development Center and frequently lectures at the University of Wisconsin Madison School of Business. He has been quoted in Inc. Magazine, E-commerce Times, B-to-B Online Magazine, Counselor Magazine, The Milwaukee Journal-Sentinel, and other media for his digital marketing insights.

Woessner is a best-selling author, with notable works including "The Small Business Owner’s Handbook to Search Engine Optimization" and "Increase Online Sales through Viral Social Networking." These books have achieved high rankings on Amazon across various markets. He is currently working on his third book, which will further explore the depths of leveraging digital marketing for business success.

Woessner earned his MBA and Bachelor of Science in Marketing from UW-La Crosse and is also a graduate of Black Hills State University and the Community College of the Air Force. He resides in La Crosse, Wisconsin, with his family.